Experiential Marketing- Beyond the Event . Experiential marketing, also known as engagement marketing, event marketing, or live marketing, focuses on building brand awareness and loyalty through branded experiences. As an advertising and branded merchandise agency, we spend much of our day brainstorming how to have our clients connect with people on a personal [...]
Our Rebrand: The Story . We are a different company than we were five years ago, let alone 18 years ago when the idea of Blue Fuel Marketing became a reality. We are actively executing new growth strategies, creating a new revenue mix with added services, and pursuing new market segments fueled by [...]
Pet Apparel: Adorable Brand Exposure . Who said branded apparel should be limited only to humans? Pets are family too, right? We think so. That’s why we are celebrating National Dress Up Your Pet Day at Blue Fuel. By nature, pets draw attention- especially the ones that are dressed up in a cute [...]
2021- Colors of Strength, Hope, and Optimism . Here’s to a new year, and with that, a new Pantone Color of the Year. Even the Pantone Color Institute felt the weight of 2020 on their shoulders as they selected TWO colors for the 2021 COTY. This annual announcement was especially welcomed this year [...]
Bizleisure- Reinventing Employee Dress Codes . Since the COVID-19 pandemic hit in March, the world has undoubtedly changed. The way we interact with others, how we spend our weekends, how we live, and how we work has all changed. We are now primarily staying at home, and our desire for comfort and contentment [...]
Stay Connected Virtually- with a Physical Touch . With in-person events, expos, or conferences being cancelled, and/or employees still working remotely, the importance of maintaining and building your connection with your clients and staff is more critical than ever. As the health and safety of staff, event-goers and vendors stays top of mind, [...]
Notes from New York Fashion Week- Color Trends . 2020 New York Fashion Week has officially come to an end, and now is the perfect time to reflect on current color trends and look at the direction that fashion is heading. The Pantone Color Institute has carefully selected colors that were, and will [...]
90's Merch- How Nostalgia is Fueling its Comeback . Nostalgia and the act of reminiscing on the past have almost single handedly sparked a new interest in merch trends that bring us back the 90’s. NSYNC and Will Smith have capitalized on the trend, both releasing 90’s inspired merch collections that were highly [...]
promotional products are Still Important in a Digital World . Living in a digital world has led businesses to approach marketing with a very different strategy than in the past. Online marketing has become a driving force in the way that companies build their brand because of how accessible social media and the [...]
