Blue Fuel Marketing conceived, implemented, managed, and executed a comprehensive campaign called Race to Win where West Bend Mutual Insurance agents were invited to “Get in the Race to Win” – a deluxe racing experience that culminated with an all-inclusive trip to the Indianapolis 500, including a private event in European racing karts and a police escort to the race, for the top 100 performers. To begin the campaign with a roar, all 1,000 agents received a custom designed, limited edition, die cast Indy car along with the program format. Every month thereafter, the campaign was reinforced with race reminders and the opportunity for agents to track their status by visiting a custom Race to Win website.