Project Description

Waukesha Memorial Hospital/Pro Health Care hosts an annual Women’s Health Open House to promote their women-related health services and increase membership to their Women’s Health Program – a club designed to offer special discounts on services to members. Joining the program costs members $25 annually. Blue Fuel Marketing introduced a strategy to offer a free custom ceramic Campfire Mug as an incentive to join the program. Blue Fuel Marketing contacted local artist, M.J. Scandin, to create an exclusive “Here’s To Good Women” design to go alongside the Pro Health Care logo for a truly unique mug.